So you want to give your viewers party tips in an entertaining way AND assure your client that their featured product won't get lost? Easy...Just add some ZAPCAST and bring on the PINT SIZED PARTY PLANNER!

TV One, a leading digital entertainment brand, catering to the African American community, needed a seamless integration for their advertising client Ford. The challenge, was to create a series of branded content pieces that blended both Ford and the music based show UNSUNG in a way that DID NOT reference specific artists but reflected the viewers passion for music. One of 12 spots produced.

In collaboration with BBC America, the JUST LIKE US campaign aligned BBCA's incredible animal centric programming and the viewers who love it, with advertising partners in support of their brand messaging.

In preparation for CBS Radio's debut on the New York Stock Exchange, a powerful piece of promotional content needed to be created to be shown at the exchange. We strategized and executed this piece with senior management, utilizing talent from across the country.

Urban One internal marketing solution/agency promotional video

The challenge, was to promote both the amazing Blue Planet 2 mobile friendly minisodes and provide placement and presence to the Google Pixel 2 phone in a meaningful, organic way.

To support the Sony Pictures film Black and Blue, we produced & directed a creative content campaign featuring director Deon Harris & Journalist Janee' Bolden

The strategy, with this creative content in support of WHEN THE BOUGH BREAKS, was to use the disturbing central theme of the film to have a little on brand fun... with help from MALIKA HAQQ and KARAMO BROWN!

With only 30 min allotted with talent, we strategized with key stakeholders, show producers and production team to execute an efficient promo shoot & promo execution that would be done on time without sacrificing the creative.

This was a BIG challenge... Promote a show that only exists on paper. Not one frame of footage had been shot. With only access to the shows host, we wrote, conceived, and directed this show trailer with actors we had never met before the shoot day.

We worked with TV One's marketing team to develop a promotional strategy & film that demonstrated to the advertising community the many opportunities for product integrations in the networks programing. Using the stars of their hit show DIVAS, we created an entertaining look into their personal lives while organically integrating dozens of brand placements.

Upfront video to help launch the new CLEO network.

Create excitement for the network and their programming for the advertising community.

In order to brand VH1 as a music channel, and cut through the beautiful but potentially distracting imagery associated with music videos themselves, I chose to get to the heart of music, reveal it's core, and explore the simplicity and timing of it's most basic element...It's beat.

Let the show tell the story...We just help it make sense...Quickly!

When '90s hitmaker Spacehog needed to sell their new album to the next generation of fans, they came to their biggest fan to make it happen!

Never Wanted To Dance Produced/Directed by Jim Berman/Zapcast

Documentary Produced / Directed by Jim Berman