HEY! WE'VE GOT A GREAT IDEA FOR A NEW SHOW...AND WE WANT TO SELL IT TO OUR ADVERTISERS! THE ONLY PROBLEM IS, THE SHOW DOESN'T EXIST YET! CAN YOU HELP??
SURE, WE CAN BREATHE SOME LIFE INTO THAT!
And so became LIFE IN THE ER ...Sounded good on paper but needed to "exist". We developed the script, cast actors, produced, directed shoot and finished this trailer.